News

Kerala's High Court agrees with spirits ban

Most popular

The just-drinks Analyst returns

Why spirits must rethink its future positioning

Why spirits should look back to move forwards

The just-drinks Analyst returns

Gaming - the next frontier for drinks marketing

MORE

The High Court in the Indian state of Kerala has upheld a ban on bars and hotels serving spirits.

The Indian state of Kerala is clamping down on alcohol sales

The Indian state of Kerala is clamping down on alcohol sales

Only 24 five-star hotels will be legally allowed to serve Indian-made foreign liquor (IMFL), after the state's High Court agreed with a government policy introduced last year. The UDF Government in Kerala, on India's southwest peninsula, made a move to outlaw alcohol in the state last August.

However, in December Kerala's chief minister said some measures would be eased after a legal challenge from bar and hotel owners.

In the most recent ruling, the High Court also allowed the reopening of 418 closed bars to operate as beer and wine parlours. Around half of these have already started operating under the fresh licence and the rest are preparing to appeal the case at the Supreme Court.

Amrut Distilleries, the Bangalore based spirits company which has 6% to 7% market share in Kerala, told just-drinks it is expecting to lose out on at least 100,000 cases of sales per month, mostly from rum and brandy.


Sectors: Beer & cider, Spirits

Related Content

How will India's highway liquor ban affect alcohol sales? - Analysis

How will India's highway liquor ban affect alcohol sales? - Analysis...

just the week in - Spirits & Wine

just the week in - Spirits & Wine...

just a Moment With … Dan Liguori, CEO of Zodiac Spirits

just a Moment With … Dan Liguori, CEO of Zodiac Spirits...

"Our major task, however simple it sounds, is to reach every consumer personally" - Interview, Globa...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?