News

Kendall Jenner readies 818 Tequila launch

Most popular

Coffee's squeeze on energy & functional drinks

Brown-Forman in fiscal-2021 - results preview

Carlsberg Performance Trends 2016-2020 - data

Why the future for wine in cans has arrived

Smaller households and the soft drinks opportunity

MORE

Model and social media titan Kendall Jenner is to join the celebrity stampede into premium spirits with the launch of a Tequila brand.

Jenner unveiled 818 Tequila to her 152m Instagram followers yesterday, adding that the three-strong range will be released "soon". Few details on the brand were disclosed other than it will comprise a Resposado, an Anejo and a Blanco.

Jenner did not detail where the Tequila is produced or whether she has partnered with an existing spirits brand owner for the launch.

The brand, which appears to be named after the Los Angeles area code where Jenner lives, follows a number of spirits launches from well-known faces. Actor George Clooney co-founded Casamigos Tequila in 2013 before selling it to Diageo in 2017 for as much as US$1bn. Fellow actor Ryan Reynolds sold a gin brand he is involved with - Aviation Gin - to Diageo last year.

Actor and former wrestler Dwayne Johnson owns the Teremana Tequila brand while singer Bruno Mars is a co-owner of Panamanian rum brand SelvaRey.

The new Tequila is not Jenner's first brush with beverages. In 2017, she appeared in an ad for PepsiCo's namesake CSD brand that was accused of trivialising demonstrations and was subsequently withdrawn.

Why copying gin's template for growth risks doing rum a grave disservice - Click here for a just-drinks comment


Sectors: Product launches, Spirits

Companies: PepsiCo

Related Content

Stoli Group and Nick Jonas to launch Villa One Tequila

Stoli Group and Nick Jonas to launch Villa One Tequila...

Kate Hudson adds to celebrity spirits surge with King St Vodka launch

Kate Hudson adds to celebrity spirits surge with King St Vodka launch...

Eastside Distilling makes Tequila play with Azunia purchase - Tequila in the US data

Eastside Distilling makes Tequila play with Azunia purchase - Tequila in the US data...

Cinco Spirits' Cincoro high-end Tequila range - Product Launch

Cinco Spirits' Cincoro high-end Tequila range - Product Launch...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?