Kendall-Jackson Wine Estates has announced that it has hired its first-ever sales manager for South America, in an effort to boost business on that continent for its international portfolio.

Jaime Lamoliatte will manage sales of Kendall-Jackson's full range of wines and report to Bill Blais, regional sales director for the Americas, and Michael Haarstad, executive vice president, international trading and direct sales.

"With Jaime, there's no mistaking our commitment to South America," Haarstad said. "Our investment there is vigorous and on-going-we intend to make a difference."

Lamoliatte, 31, is a bi-national Chilean-Frenchman, who has lived extended periods in Argentina, England, France and Brazil. He last served as sales and marketing director of Anakena Winery in Santiago, Chile.  Earlier he was export manager for Santa Monica Winery in Chile.

Kendall-Jackson hired Lamoliatte as part of its strategy to expand overseas sales, the company said. "Kendall-Jackson Wine Estates is still small in South America, but we can improve sales in Chile and Argentina," Lamoliatte said. "Then you have potential new markets like Venezuela, Peru, Brazil, Colombia.