Karlssons Golden Vodka will be distributed by Berry Bros & Rudd outside the US

Karlsson's Golden Vodka will be distributed by Berry Bros & Rudd outside the US

Karlsson's Vodka has secured the services of Berry Bros & Rudd Spirits to handle the distribution of its namesake vodka brand outside of the US.

The company, which teamed up with Anchor Distilling Co in the US last year, said today that Berry Bros has signed a “long-term” deal to distribute Karlsson's Gold Vodka around the rest of the world. As well as Berry Bros' home market of the UK, the two companies will focus their efforts on France and Germany.

The tie-up took effect yesterday.

“This new partnership with Berry Bros & Rudd Spirits marks a new formal relationship,” said a spokesperson for the company. “In the past, Karlsson’s had various ad hoc customers without any formal agreements in place.”

In the UK, the 40% abv vodka will retail at GBP32.50 (US$54) per bottle.