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USA: J.W. Childs Associates, LP to Acquire A Majority Interest in the South Beach Beverage Company, LLC

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South Beach Beverage Company, LLC (SoBe) and J. W. Childs Associates, LP (JWC), a leading private equity investment firm based in Boston, Massachusetts, announced today they have signed a letter of intent under which JWC will acquire a majority interest in SoBe. SoBe is the leading company in the herbally enhanced refreshment beverage category and one of the fastest growing brands in the beverage business. The transaction is expected to close in June 2000. Terms of the transaction have not been disclosed.


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