The week in soft drinks and bottled water

The week in soft drinks and bottled water

Here's a round-up of this week's highlights in the global soft drinks & bottled water category. We are also running similar round-ups for beer and spirits & wine.

Low-calorie variants are under-performing their standard formulation counterparts in soft drinks. But, what are the trends driving the migration away from low-calorie carbonates and towards other beverage options?

Will the next innovation in at-home carbonation prove to be the silver bullet for The Coca-Cola Co? Richard Corbett considers the prospects for the Keurig Kold.

The Coca-Cola Co has ended its 28-year sponsorship of the NBA in the US, with PepsiCo set to replace its rival as the basketball league's exclusive beverage partner.

Talking Rain Beverage Company is to release its Sparkling Ice flavoured water brand in slimline cans, joining other US soft drinks makers in responding to demand for smaller packaging sizes.

The Coca-Cola Co has signed a sponsorship deal with US soccer on the same day it was replaced as the NBA's beverage partner by PepsiCo.

PepsiCo is to relaunch its Mountain Dew Baja Blast in the US grocery channel.

Bebida Beverage Co has said it is ready to comply with the US Food & Drug Administration after a recent warning, but added that some of the contentions may have been "caught up in semantics".