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Here's a round-up of this week's highlights in the global beer category. We are also running similar round-ups for spirits & wine and soft drinks & bottled water.

The week in beer

The week in beer

A global ad campaign is being launched to celebrate the 400th anniversary of the Dutch lager brand Grolsch.

The European Commission has threatened legal action against the UK government, demanding that it scraps rules exempting from excise duty the sale of cider and perry made by small producers.

Diageo has officially opened a new US$119m bottling line at its Meta Abo brewery in Ethiopia.

Anheuser-Busch is marking the return of the Lemon Shandy seasonal variant of its Shock Top brand in the US with a new promotional campaign.

Craft Brew Alliance (CBA) has posted a return to healthy full-year profits growth, helped partly by cutting its number of SKUs by a quarter.

More Africans will make the move from the home brew sector into the beer market, recent research has found, with commercial beer and premium brands poised to forge ahead in the exploding African beer market.


Sectors: Beer & cider

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