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Just The Tonic's Just The Tonic

Just The Tonic was founded this year and the namesake tonic water is its first product

Just The Tonic was founded this year and the namesake tonic water is its first product

Category - Soft drinks. mixer, tonic water

Available - From this month

Location - Scotland, available in both the on- and off-premise channels

Price - SRP of GBP1.85 (US$2.40) per 20cl bottle

Distribution - C&C Group's Tennent Caledonian

New Scottish drinks company Just The Tonic has launched a tonic water that it claims is a "no-nonsense" alternative to too-serious options in the category.

In a dig at rival brands who highlight details such as the provenance of their ingredients, Just The Tonic says it focuses on making a "clean, crisp tonic water that is proudly made in Scotland".

"Distillers put much thought and attention into creating their individual gins," the start-up said. "We wanted to create a tonic water that would allow each of their idiosyncratic styles to shine through and not mask it with too much fuss."

C&C Group's Scottish subsidiary, Tennent Caledonian, will handle distribution for Just The Tonic, with the product rolling out across the Scottish on-premise from 2 July. Retail sales are due to start later this year.

Just The Tonic is based in Glasgow and was founded this year. The namesake tonic water is its first product.

Falling out with flavour - when is a gin not a gin? - Click here for a just-drinks comment


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