With the end of the year looming, just-drinks is running a series of 'Top Tens of the Year' in the run-up to Christmas.

Here are just-drinks' ten favourite quotes in 2011.

10: "That a standalone Foster's beer unit would be acquired always had a sense of the inevitable" - Chris Mercer

9: "The more you fanny around with your brand, the greater the danger that you confuse the consumer in the process" - Richard Woodard

8: "We get flurries of reporting about nothing, then we get no reporting about nothing" - SABMiller's CEO, Graham Mackay

7: "PepsiCo investors should avoid the short-term desire for returns and see the benefit of its long-term strategy" - Dean Best

6: "Things were written about certain names given to Stella Artois, names which I find truly offensive" - Anheuser-Busch InBev UK's president, Stuart MacFarlane

5: "If it was a case of comparing tax rates, Diageo would have long since been holding raclette parties in Zug" - Chris Mercer

4: "Awards play to those addicted to squandering vast amounts for more worthless medals than an African despot" - Bruichladdich's MD, Mark Reynier

3: "2010's en primeur inevitably suffers because of the fireworks that went before it" - Chris Losh

2: "Isn't it about time you got your fingers out and started a little multi-million dollar wheeling and dealing?" - Richard Woodard

1: "With most of Europe on holiday, Diageo makes a surprise bid for Greece" - Chris Losh