just-the facts – Orangina
Following this week's news that Suntory Holdings' looks set to seal an acquisition of Orangina Schweppes Group from Lion Capital and The Blackstone Group, we take a look at the facts behind this quirky drinks brand.
1. Orangina is a carbonated citrus beverage made from orange, lemon and mandarin juice, with origins in France. According to its website, the exact formula is "a closely guarded secret". The bottle however, claims 12% juice, and 2% "pulp and zest". The drink started life as Naranjina, presented at the 1936 Marseille Trade Fair by its Spanish inventor, Dr. Trigo, from Valencia. Léon Beton bought the concept and produced it in colonial Algeria moving production to France in 1962 after Algeria won its independence.
2. The company created by Beton joined the Pernod Ricard group in 1984. In 2000, a share of the Orangina brand was acquired by a subsidiary of Cadbury Schweppes. Since 2006 it has been owned by a consortium acting on behalf of funds managed by Blackstone Group and Lion Capital. In the UK it is manufactured under license by AG Barr of Glasgow, most famous for Irn-Bru. In North America, it is still manufactured under license by Cadbury Schweppes.
3. Orangina caused controversy in 2008 with the viewing of a UK commercial featuring animals in swimsuits. The advert caused outrage for its sexually suggestive content. In the video, the animals gyrate around poles, spray the drink onto the breasts of other animals, and ride bottles, which then explode. The advert, which had already had 45 seconds of more provocative footage cut, was only to be shown after the 9 o'clock watershed. UK charity Kidscape criticised the advert. However, it was awarded 'Freakest Advert of 2008' and was 7th place in 'Worst TV Ad of 2008'.
4. Orangina is sold in over 56 countries, and is the number one orange carbonate in France.
5. In the UK market, over GBP1.5m was invested in marketing support in 2008 with the brand back on national TV. The brand is worth GBP6m in take home (up 8% year-on-year) and has grown 25% in the last two years, according to AC Nielsen.
6. The brand's popularity is said to extend from the design of its iconic 25cl (8oz) bottle made in the shape of a pear with a pebbly texture meant to recall the peel of an orange. Larger bottles also include the pebbly texture but use a more regular bottle shape. New flavours have emerged in Mexico including Orangina Sanguine which is made from blood oranges and contains caffeine and guarana. Additional flavours including Orangina Light are available in Europe, but rarely seen in North America.
Coca-Cola France president Christian Polge has been elected head of French soft drinks trade body, the Syndicat National des Boissons Rafraîchissantes (SNBR)....
Kirin Holdings has blamed unfavourable currency rates and a weakened Japanese economy for a fall in sales and profits in 2009....
- Craft spirits shake-out will be just the beginning
- How Treasury is rewriting the rule book - Comment
- Drinkable yogurt - The next drinks opportunity
- Coca-Cola India suspends bottling operations
- Has Diet Coke passed its sell-by date? - Comment
- Diageo brands need "fixing and nurturing" - TWE
- SAB shareholders granted AB InBev vote split
- Pernod Ricard wins Ron Matusalem 'Cuba' legal row
- Work begins on Glasgow distillery
- This week in wine & spirits on just-drinks
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Carlsberg AS (CARL B) - Financial and Strategic SWOT Analysis Review
- Global RTD insights - market forecasts, product innovation and consumer trends
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages