Photo by Matthew Marek/American Red Cross

Photo by Matthew Marek/American Red Cross

After just-drinks published its report on the CSR response to Haiti from drinks firms, here is a snapshot of aid pledges from some of the biggest companies. We appreciate that there will be many more not mentioned here.

  • Triple-sec producer CombierUSA said today (21 January) that it will donate 20% of all its earnings from 20 January until 1 March 2010 to Doctors Without Border - Emergency Relief Fund. The firm sources the orange peels used in its Combier Liqueur d'Orange and Royal Combier from plantations throughout the island of Haiti.


  • Diageo said late last week that it has sent 45,000 pounds-worth of emergency medical supplies and food to Haiti via a privately-commissioned plane. It also has a communications team on the ground and is working with the World Food Program, among others.


  • Nestlé is using the International Federation of Red Cross and Red Crescent Societies for employee donations. Nestlé Waters has pledged to donate $1m in bottled water and has sent 20 truckloads of Poland Spring bottled water for shipment to Haiti this week, with a further 50 truckloads on their way.  Nestlé, which has had a strong presence in Haiti for over 50 years, also set up a crisis committee at its headquarters in Vevey, Switzerland.


  • Pernod Ricard has pledged EUR40,000 in emergency aid for Haiti to international aid organisation L'APPEL and has pledged to match all employee donations.


  • Fiji Water said it is working directly with the US military and will deliver over 136,000 litres of bottled water to Fort Bragg, North Carolina where the water will be loaded onto a relief flight and air dropped into Haiti.


  • Anheuser-Busch InBev and Labatt are donating water. The company's AmBev business in Latin America has shipped nearly 350,000 cans of fresh drinking water from a brewery it operates in the Dominican Republic, about 160 miles from Port-au-Prince. The brewer said it is also working with the American Red Cross to ship another 600,000 cans of water. The Anheuser-Busch Foundation and Labatt said they will match donations made by North American employees and its network of US wholesalers to the American and Canadian Red Cross organizations, totalling up to $300,000.


  • Custom House has devised a signature ‘aid to Haiti cocktail’, sales of which go toward relief efforts. The drink includes several types of rum plus apricot, orange and pineapple juices and will be on the menu for as long as consumers want to drink and donate. The cocktail costs $16 and proceeds will be donated to the Clinton-Bush Haiti Fund.


  • Coca-Cola Co and PepsiCo have each pledged an initial US$1m in aid and are both sending supplies of bottled water. PepsiCo is also sending Quaker products. Coca-Cola Co has significant numbers of employees in Haiti, and an internal email sent to all Coca-Cola employees by group CEO Muhtar Kent urges private donations.


  • Brown-Forman said it is giving the American Red Cross $100,000 to assist in relief efforts and will also match employee donations to the American Red Cross up to $20,000.