just the facts – Celebrity endorsements gone wrong

By just-drinks.com editorial team | 4 March 2010

US soft drinks maker PepsiCo this week dropped Tiger Woods as a sponsor for its Gatorade sports drink, claiming it "no longer sees a role" for Woods in its marketing efforts.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

US soft drinks maker PepsiCo this week dropped Tiger Woods as a sponsor for its Gatorade sports drink, claiming it "no longer sees a role" for Woods in its marketing efforts.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

September 2010 Management Briefing - Innovation in the Drinks Industry – Part I
Drinks companies, both alcoholic and non-alcoholic, have targeted their efforts at the developing markets of the world in recent years. Not only has the trend reaped rewards in terms of sales, but multinationals have been introduced to drinks types and flavours that are new to them.

US/CANADA: PepsiCo introduces Gatorade distribution switch
PepsiCo has lined up a distribution change for its Gatorade brand in North America.

Product Launch - US: PepsiCo's Tropicana Trop50 Farmstand Apple
PepsiCo's Tropicana Trop50 Farmstand Apple

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page