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just On Call - Pinnacle Vodka buy a twin boost for Beam Inc - CEO

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Diageo/LVMH move for Pernod won't wash

How to win the marketing war in spirits

just-drinks speaks to Pernod CEO Alex Ricard

Where will Pernod focus its attention in 2019-21?

Why spirits must rethink its future positioning

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The US$605m acquisition of Pinnacle Vodka will give Beam Inc "two barrels of a gun that fires very well", according to the company's CEO.


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