just On Call - Diageo strips out supply costs for emerging market spend

By Chris Mercer | 25 October 2010

Diageo will strip more costs out of its business in recession-hit Europe and North America in order to help it invest in emerging markets like Africa, the firm's supply chief has said.

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Diageo will strip more costs out of its business in recession-hit Europe and North America in order to help it invest in emerging markets like Africa, the firm's supply chief has said.

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