just On Call - Diageo strips out supply costs for emerging market spend
By Chris Mercer | 25 October 2010
Diageo will strip more costs out of its business in recession-hit Europe and North America in order to help it invest in emerging markets like Africa, the firm's supply chief has said.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Diageo will strip more costs out of its business in recession-hit Europe and North America in order to help it invest in emerging markets like Africa, the firm's supply chief has said.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Comment - Spirits - Irish Whiskey: Green Shoots Keep on Growing
A change in permitted terms for Irish whiskey in the US has been turned from a problem into an opportunity by the market leader, Pernod Ricard's Irish Distillers. Whilst Richard Woodard is happy to applaud the unit's handling of the matter, could this not be used as a springboard, he asks, for the category as a whole to really hit the gas?
just the Round-up - The week in drinks
The top ten stories published on just-drinks this week:
US: Diageo readies US consumer golf tournament for Ketel One
Diageo is set to run a golf tournament in the US for the Ketel One vodka brand.
