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Here are the ten most viewed, subscriber-only items on just-drinks this week:

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10. Analysis - Future looks tough for Heineken, for now

Heineken's troubles still have some distance left to run, but the brewer is still set fair for the long term, according to an analyst.

9. Editor's Viewpoint - Beer - Is Heineken Trapped in a Russian Winter?

Is Heineken being a bit too tough on itself? In what several analysts have described as a downbeat conference call yesterday, CFO Rene Hooft Graafland described the beer market in Russia thus: “Very, very difficult.”

8. just On Call - Pernod Ricard spies China growth behind "significant declines"

Pernod Ricard has seen recovery in some sectors of the Chinese alcohol market in Q1, but warned that the time and pace of a revival is still uncertain.

7. Comment - Alcohol Excise: The Unintentional Dangers of Tax Increases

Last week, the European Commission should have received all the budget proposals of the countries in the Euro zone, and will consider them in the light of its recommendations issued back in May.

6. Analysis - CSD firms should forget innovation, focus on pricing

US soft drinks firms should tackle the “perennial decline” in the CSD category by growing profits through raising prices, instead of focussing on product innovation, an analyst has argued.

5. Comment - Beer - Boulevard Brewing Bypasses Crafty Criticism with Duvel Deal

So, another US craft brewer has cashed in his chips. John McDonald, founder of Kansas City's Boulevard Brewing Co has agreed to sell a majority stake in the firm he set up 24 years ago to Belgium's Duvel Moortgat.

4. TFWA Review: Heineken craft plans, Stolichnaya changes, Hine happy to be home

There's usually a surprise or two at the Tax Free World Association (TFWA) World Exhibition in Cannes.

3. just On Call - DPSG chief echoes concerns around diet soda decline

Dr Pepper Snapple Group's (DPSG) boss has echoed PepsiCo's CEO by admitting he is “shocked” by the decline in diet soda sales in the US and said consumers need educating about aspartame.

2. Comment - Soft Drinks & Water - Sunshine Cheer for Soft Drinks Players

The sun is about to turn in for the winter here in the northern hemisphere. As he waves goodbye to a good Summer, Richard Corbett considers what the weather does for consumption across the soft drinks and bottled water categories.

1. The just-drinks Interview - Ed Shirley, Bacardi president & CEO - Part II

Last week, just-drinks ran the first part of an exclusive interview with Bacardi's president & CEO, Ed Shirley. Here, in the second and concluding part, Shirley discusses the group's white spirits brands, emerging markets and the importance of promoting cocktail culture.

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