The most popular items among just-drinks subscribers this week

The most popular items among just-drinks' subscribers this week

Here are the ten most viewed, subscriber-only items on just-drinks this week:

10. Analysis - CSD volumes falling in US whatever the weather

Rain and cold in the US this year affected non-CSDs more than CSDs, which continue to show volumes declines no matter the weather, according to an analyst.

9. Comment - Wehring's Way - The Message Needs Shooting

Generic marketing, like the editorship of just-drinks, is a tough gig. The promotion to consumers of a complete category – as opposed to a specific brand within a category – is certainly a road well-travelled: The experiences of those who have tried, suggest that said road contains both perils and pitfalls.

8. International Scientific Forum on Alcohol Research Critique 119: A Consensus Statement on the Association of Moderate Alcohol Consumption and Health

A group of Italian scientists has prepared a consensus paper to review the available evidence on the association between moderate alcohol use and health and disease.

7. EUR: Russian Standard Europe MD steps down

Russian Standard has confirmed to just-drinks that the managing director of its European operations has left the company.

6. UK: Diageo avoids Whyte & Mackay action until OFT probe ends

Diageo has confirmed that Whyte & Mackay's (W&M) “independence” will remain and its management kept separate, at least until the UK's competition authority has completed its review. 

5. Comment - Spirits - SPI Group Quells the Stolichnaya Crisis

As SPI Group looks to weather a boycott of Stolichnaya in the US, Chris Mercer considers what steps a drinks company should take if - or when - a crisis hits.

4. UK: EU wine rules shake-up still on UK Government agenda

The UK Government has vowed to press on with its bid to force the European Union (EU) to change its rules on the definition of wine.

3. Analysis - Carlsberg to get biggest boost from barley price drop

Carlsberg is likely to benefit the most out of the global brewers from lower input costs next year, according to an analyst. 

2. In the Spotlight - Red Bull vs Redwell Brewing

It was the turn this week of a small brewery in England to wander blinking on to the front pages, in a classic David-and-Goliath story that also fanned the Twitter flames. Though, as it turned out, not all was as it first seemed.

1. The just-drinks Interview - Jennifer Cue, Jones Soda's CEO

Seattle's Jones Soda has been on a financial roller-coaster over the past few years. But with the group edging closer to turning a profit and costs trimmed to more manageable levels, a candid CEO Jennifer Cue tells just-drinks what went wrong, and of the new challenges facing US soft drinks firms in a changing CSD market.

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