The most popular items among just-drinks subscribers this week

The most popular items among just-drinks' subscribers this week

Here are the ten most viewed, subscriber-only items on just-drinks this week:

10. Research in Focus - White Spirits: Grey Prospects & Golden Opportunities

The white spirits category is merely an arbitrary pooling together of subsectors sharing some commonalities and more than a few major differences on the basis of the drinks’ primary colours. Euromonitor International’s latest global report ‘White Spirits: Grey Prospects and Golden Opportunities’ offers insights on this most ubiquitous of major alcoholic drinks segments. Senior analyst Spiros Malandrakis provides a brief glimpse of some of the key findings.

9. Analysis - Kickstart shines for PepsiCo on damp Memorial Day

PepsiCo's latest innovation Kickstart has gained early traction in the US despite the group's other brands taking a hit from bad weather over Memorial Day, an analyst has said.

8. Round-Up - The ICAP Digest - May

Once a month, the International Center for Alcohol Policies (ICAP), which covers alcohol policies worldwide, will look at what's going on in-market to promote a responsible role for alcohol in society.

7. Analysis - Europe barley surplus shrinks, but price set to fall for brewers

Western Europe's 2013 malting barley harvest will be good news for brewers with prices expected to fall to 6% below last year's, an analyst has predicted.

6. CHINA: 'Champagne' secures geographical origin (AOC) recognition in China

China has officially recorded the geographical origin (AOC) of Champagne.

5. FRANCE: Remy Cointreau to invest EUR30m in Remy Martin facilities

Rémy Cointreau has lined up a EUR30m (US$38.7m) investment to increase the production capacity for its Cognac brand, Rémy Martin.

4. In the Spotlight - Suntory's US$4.7bn Share Offer

It is shaping up to be one of the drinks industry's biggest events of the year. This week, Suntory got approval to list its food and soft drinks unit on the Tokyo Stock Exchange, paving the way for the group to raise as much as US$4.7bn.

3. Focus - Pernod Ricard and Spirits in Asia

Earlier this week, Pernod Ricard invited the media and drinks industry analysts to Beijing for a day-long set of presentations on its positioning and potential in Asia. Here's a round-up of the headline facts and figures the company cited about the region.

2. Comment - Spirits - US Vodka Wars throw up Strategy Conundrum

The US vodka market remains a fierce battlefield. New products continue to flood the sector, while "predatory" pricing policies affect some US states. What should be the approach of established producers? Stand firm and persuade consumers to look beyond price, argues Chris Mercer 

1. The just-drinks Interview - Alexandre Ricard, Pernod Ricard's deputy CEO & COO

Earlier this week, just-drinks editor Olly Wehring visited Beijing to cover Pernod Ricard's latest Capital Market Day. While there, Olly spoke to Alexandre Ricard, the company's deputy CEO & COO, in his first interview since it was announced he would become CEO of Pernod in 2015.