News

just-drinks Exclusive - Politicised marketing about "celebrating human spirit" - Diageo CEO

Most popular

Should Campari Group be renamed Aperol Group?

just-drinks speaks to A-B InBev CEO Carlos Brito

Why water has become more important than wine

Campari Group's Aperol Q3 bonanza - Comment

MORE

The use of real events in marketing activations is more about "celebrating the human spirit" than "making a political statement", according to the head of Diageo.


Related Content

"We can handle Brexit in our stride" - just-drinks talks to Diageo CEO Ivan Menezes...

"Success in China is about being constantly visible" - just-drinks meets Stuart Barclay, GM of marke...

"We look for the person best-suited to an opportunity, not the person who's been here the longest" -...

The story of NFC - How near-field communication technology is changing alcohol marketing - Focus

The story of NFC - How near-field communication technology is changing alcohol marketing - Focus...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?