just a While Ago - On 27 March in...

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Here's a look at what was happening on this day in...

Heres what was making the drinks news on this day in years gone by

Here's what was making the drinks news on this day in years gone by

Pernod Ricard calls it "a short-term pause in our long-term growth". But despite the optimism, the French group must be getting increasingly nervous about its performance in China.

PepsiCo has had the green light from regulators and shareholders to complete its tie-up with noodles and soft drinks maker Tingyi (Cayman Islands) Holding Corp, it was announced yesterday (March 29).

Britvic has told investors that, despite misconceptions about the low growth potential in Ireland for the firm, there remains considerable headroom for development in the country going forward.

While Budweiser lager will be available in stadiums at this summer's FIFA World Cup, SABMiller has secured a deal with the football body to exclusively supply hundreds of thousands of fans at screenings.

The pouch appears to have been a packaging format for drinks that has never been either fashionable or popular. And yet, Capri Sun, a product so clearly identified by its pouch-and-straw format, is an internationally-recognised brand, celebrating its 40th birthday this year. Paul Gander asks what the future holds for the pouch.

Strong beers may offer brewers significant growth potential but their perception as a cheap way of consuming alcohol puts them directly in the regulatory sights of governments looking to tackle excessive alcohol consumption and encourage responsible drinking. Catherine Mars, industry analyst for alcoholic drinks at Euromonitor International, reviews recent developments in this growth sector.

Analysts have played down the prospect of Dutch brewing giant Heineken bidding for UK-based rival Scottish & Newcastle.

The UK has become a nation of consumer sceptics, according to recent research.

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