Heres what was making the drinks news on this day in years gone by

Here's what was making the drinks news on this day in years gone by

Here's a look at what was happening on this day in...

Pernod Ricard is entering the "flavoured" whisk(e)y market with the launch of a "lime-infused" variant of its Ballantine's brand.

A law to raise beer tax in France by 160% has been approved by the country's Parliament, sparking a fresh attack from a trade body. 

Earlier this month, Majestic Wine brought some colour back to the cheeks of the UK wine market, when it posted a healthy set of figures for the first half of its fiscal year. As good a time as any, then, to find out the secret to the drinks retailer's success, from company CEO, Steve Lewis.

M&A activity within the beer sector this year has been limited to just the one big transaction, in Mexico. Larry Nelson believes, however, that 2010 could have served as the calm before the storm, with the next wave of consolidation expected to break soon. Indeed, according to some, that wave could even be a tsunami, the size of which the world's brewers have never seen before.

Asahi Breweries is looking to invest in more overseas drinks markets to help offset declining sales in Japan and become one of the world's top ten food and drink companies.

Brown-Forman has signed a deal to sell its Italian wine brands to Gruppo Italiano Vini, as part of a strategy to offload peripheral sections of its portfolio.

Nestlé USA has signed a worldwide licensing deal with Jamba Juice to produce and distribute a line of healthy ready-to-drink beverages under the Jamba brand name.

Lion Nathan reportedly faces its main opposition for Independent Liquor from private equity groups ahead of tomorrow's (6 December) deadline for the New Zealand-based spirits business.

Such has been the decline in beer sales in the US that market leader Anheuser-Busch has called for joint industry-wide advertising to address the situation. But the proposals have immediately exposed the fierce rivalry in the sector, and finding a united message in such an intensively competitive industry will be no easy task.

Chilean wine exports for 2004 are expected to exceed US$800m, according to recent estimates. The president of the association of Chilean wine makers Vinas de Chile, Anibal Ariztia, made the pronouncement on Sunday (28 November).

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