Heres what was making the drinks news on this day in years gone by

Here's what was making the drinks news on this day in years gone by

Here's a look at what was happening on this day in...

Bacardi has unveiled its latest global advertising campaign for its namesake white rum brand.

Just about everyone in the wine trade wants to do business with China. And by now, just about everyone has realised that, despite the explosive growth in the Chinese market, this isn’t the easiest thing to achieve. Barriers to entry are numerous; failure rates are high.

UK-based GreenBottle is claiming a world first with its namesake paper wine bottle, likely to be launched in 2012.

Fortune Brands has declined to comment on whether it has held talks with activist shareholder Bill Ackman on splitting and selling the group's spirits, golf and home businesses.

The Scotch Whisky Association (SWA) has defended new regulations covering Scotch whisky against criticism from some corners of the industry.

Coca-Cola Amatil has rejected a near A$8bn bid from fellow Australian beverage group Lion Nathan, following opposition to the deal from The Coca-Cola Co.

SABMiller has reached a "conditional agreement" with Grolsch to make an offer for the acquisition for the company.

Last week, Constellation Europe released what it claimed was the most comprehensive study examining the behaviour and shopping attitudes of UK wine consumers. Olly Wehring sifts through the results and brings you the details in a nutshell.

Britvic is planning a London flotation next month that could value the company at around GBP800m ($1.4bn).

Anheuser-Busch has sold its stake in CCU, according to local reports.

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