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BELGIUM: Jupiler bottle gets face-lift

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InBev has announced plans to launch a new type of bottle for its Jupiler beer brand.

 The Belgian brewer intends to release the new bottles which include a heat-sensitive back label showing the brand's name when the beer is at the ideal temperature for consumption.

The 25-centilitre bottles will be released this month.


Sectors: Beer & cider

Companies: Anheuser-Busch InBev

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