Diageo has secured the services of actor Jude Law to promote its Johnnie Walker Blue Label brand through a short online film. 

The film – called 'The Gentleman's Wager' – also stars Italian actor Giancarlo Giannini and is directed by Jake Scott. Diageo said Law plays a man who “despite having it all, uses a wager as an excuse to challenge himself and strive for something he wants, but can’t buy". 

A short preview of the film was released today and the entire piece is due for a “global” release on 30 July. "While distribution of the film will be mostly through digital channels," a spokesperson said, "there will be some private VIP screenings in London, Berlin, Edinburgh, New York, Toronto and Venice."

Last month, Diageo launched a limited-edition Johnnie Walker Blue Label bottle to commemorate the return of golf's Ryder Cup to Scotland.