Market research
JP Ramos Group’s F’OZ
//i4.progressivedigitalmedia.com/1/otley_ok.jpgCategory - wine, Alentejo Red, abv 14%
Available - From 19 November
Location - Exclusive to Waitrose supermarket chain
Price - GBP9.99 for a 75cl bottle
Distribution - Oakley Wine Agency
Winemaker Joao Portugal Ramos was asked to create a wine exclusively for Waitrose to fit into the supermarket chain’s Portuguese range, according to a JP Ramos spokesperson. The wine is a blend of Aragonez and Trincadeira, specially selected grapes grown on the JP Ramos estate in Estremoz, Portugal.
“Our vision is to produce some of the best modern wines in Portugal from the very heart of the Alentejo region and we are delighted to be able to apply this philosophy to creating a wine for Waitrose,” said Ramos.
“We use a mixture of modern and traditional wine making techniques which gives fruit forward wines with lots of character such as the F’OZ.”
The F’OZ Vinho Regional is from the Alentejo, and has been developed exclusively for Waitrose. A blend of Aragonez and Trincadeira, the specially selected grapes are grown on the JP Ramos estate in Estremoz. The resulting wine is fresh with a hearty flavour profile and intensely fruity character dominated by black plums and a velvety smooth finish. Soft, involving and easy to drink, it is delicious on its own or enjoyed with meat and cheese.
Ramos comments, ‘Our vision is to produce some of the best modern wines in Portugal from the very heart of the Alentejo region and we are delighted to be able to apply this philosophy to creating a wine for Waitrose. We use a mixture of modern and traditional wine making techniques which gives fruit forward wines with lots of character such as the F’OZ.’
F’OZ, which means estuary in Portuguese, is a tribute to the rivers of Portugal present in the regions where the JP Ramos Group produce wines, like the Guadiana (Alentejo), Mondego (Beiras), Douro (Douro), Tagus (Tejo) and Minho (Vinho Verde) rivers. The combination of schist and limestone clay soils in the Alentejo, together with a climate that is largely continental, make for unusually consistent harvests and ideal conditions for exceptional quality wine growing.
The F’OZ will retail at £9.99 and will be rolling into market from 19th November.
Original source: Company release
Sectors: Product launches, Wine
