The investment bank JP Morgan has resumed coverage of the Mexican beverage company Coca-Cola Femsa, with an "overweight" rating. The fair value is set to US$25.

The bank's analyst Pablo E Zuanic said Coca-Cola Femsa has strengthened its position in the Mexican market, through impressive pricing and products expansion initiatives.

He also believes the company will benefit from its expertise in the Argentine and Mexican markets in order to successfully expand its presence in Central America, Columbia and Venezuela.