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Product Launch - US: Joseph Company International's West Coast Chill

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Joseph Company International's West Coast Chill

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Category - Soft drink, energy

Available - From end of March

Location - US, initially in selected convenience stores in southern California and Las Vegas

Price - Not specified

West Coast Chill Pure Energy Drink will be released next month, in the world's first self-chilling beverage can, according to Joseph Company International. The firm has developed, patented, and licensed 'Microcool' technology, which uses CO2 and activated carbon, the latter coming from a renewable vegetable source. A button on the can allows the beverage to drop 30 degrees in a matter of minutes.

The beverage contains no sugar nor caffeine, and no artificial colours or flavours.


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