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Jose Cuervo’s 2019 Reserva de la Familia - Product Launch

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Jose Cuervo's 2019 Reserva de la Familia

Jose Cuervo’s 2019 Reserva de la Familia

Jose Cuervo’s 2019 Reserva de la Familia

Category - Spirits, Tequila, añejo, 40% abv

Available - From this month

Location - The US and Mexico

Price - In the US, SRP of US$150 per 75cl bottle

Jose Cuervo has released details of this year's iteration of its namesake Tequila brand's Reserva de la Familia extension. The 2019 version comprises liquid produced from ten-to-12-year-old agaves that has been matured in French and American oak barrels for a minimum of three years. This is then combined with Tequila from the family reserves, some of which is as old as 30 years.

Packaging comprises a wooden box featuring four different designs created by Mexico City-based artist Melanie Smith.

The annual Reserva de la Familia concept kicked off in 1995 to celebrate the Cuervo family's 200th anniversary of producing Tequila.

Last month, the group added a new flavour to its margarita RTD line in the US.

How to win the marketing war in spirits - Click here for a just-drinks comment


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