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Jose Cuervo is giving a major push to its namesake Tequila brand in the UK, after a similar campaign in the US earlier this year. 

The company, which is owned by the Beckmann family, is today (21 November) rolling out its “Have a Story” ad featuring actor Kiefer Sutherland, first unveiled in the US in August. The ad will feature in 3,500 London taxis, on Channel 4, E4, More 4, and 4 Music as well as newspaper websites including the London Evening Standard and Metro. 

Jose Cuervo said it is investing “six figures” on the above-the-line campaign, but did not specify the exact spend. 

The brand is distributed by the Beckmann-owned Proximo Spirits in the UK. The Beckmanns have been revising the distribution of Cuervo outside of Mexico since the collapse of talks with previous distributor Diageo last year.


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