Mike Spears has been with Jones Soda for nearly eight years

Mike Spears has been with Jones Soda for nearly eight years

Jones Soda has promoted Mike Spears to the newly-created role of marketing director.

Spears, who has been with Jones for nearly eight years, was previously head of interactive marketing, the firm said today (4 August). He will now oversee all marketing strategy as the company looks to expand distribution nationwide, as well as focus on Jones’ online marketing and social media presence.

"Retail marketing efforts have to be a priority as we grow our distribution, but our online efforts are where we stay connected to the people who built our brand, and that's where we'll get our marketing cues,” said Jones CEO William Meissner.

“Mike's leadership in social media paired with his proven track record made this an easy decision.”