Jones Soda Co has launched a new National Football League-branded carbonated drinks pack in the US.

The company said today (28 September) that the Seattle Seahawks-branded drinks will be available in five flavours - Dirt Soda, Sports Cream Soda, Perspiration Soda, Natural Field Turf Soda, and Sweet Victory Soda.

Jones Soda president and CEO Peter van Stolk said: "Throughout their career, the average NFL player will spend two years of their life in the gym, eat three pounds of dirt and perspire 10,000 gallons of sweat. These players must withstand incredibly tough conditions to be ready for every game, which is why we thought we'd bring the fans the full experience in a bottle."

Seahawks CEO Tod Leiweke added: "This is certainly unique in the NFL. The flavours are distinct and pay tribute to the hard work and determination of our players."

The limited edition Seahawks Collector Pack will be available in select stores across the US from 30 September and will retail at US$19.99.

Jones Soda also announced plans to release its Pure Cane Cola, Sugar-free Cola, and Lemon Lime Soda in Seahawks-themed 12-can fridge packs, with seven Seahawks-related photos per box. The fridge packs will be available in select retailers throughout the north-west from October.