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Jones Soda Co's Spiked Jones Hard Cider-Soda

Jones Soda Cos Spiked Jones Hard Cider-Soda

Jones Soda Co's Spiked Jones Hard Cider-Soda

Category - Alcoholic soft drink, 6% abv

Available - From this Summer 

Location - US, Pacific Northwest

Price - US$8.99 per four-pack

Distribution - Columbia Distributing

Jones Soda Co is to take its core soda range into the alcohol category with the launch of Spiked Jones, a "hard cider-soda".

The company said yesterday the move celebrates its 21st birthday, and allows it to reach consumers "that grew up loving our soda". CEO Jennifer Cue said the company has been mulling an alcoholic soda since 1997, when it acquired the trademark for Spiked Jones. 

The 6%-abv beverage is a blend of hard cider, Washington apples, and the same flavours used in Jones' Green Apple Soda.

Cue said: "As Jones Soda Co turns 21, we couldn't think of a more fitting way to celebrate than to launch an alcohol-based extension. Innovating and launching the first hard cider-soda beverage is a natural transition and it allows us to enter an entirely new category with our brand."

In the past few years, Jones Soda has recovered from losses that saw the company cut back on its distribution footprint. However, this week, Jones Soda revealed a sharp drop in first-quarter sales have generated a worrying outlook for profits in 2017.


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