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Jones Soda Co's Birthday Cake Soda

Category - Soft drinks, cake-flavoured

Available - From next month, throughout 2016

Location - US, in regional outlets such as Fresh Thyme in the Midwest and QuickTrips in Arizona, and nationally in Cost Plus World Market, as well as online

Price - Not specified, available in 35.5cl bottles

Jones Soda Co is celebrating its 20th anniversary this year with the launch of a limited edition, cake-flavoured CSD. The cane sugar-sweetened variant will be released in the US next month.

To coincide with the roll-out, Jones Soda will re-launch its core Jones Cane Sugar Soda line-up, with each expression set to contain at least 5% less sugar than current versions.

Late last year, the company reported narrowing losses in the first nine months of 2015 to US$575,000 from $1.2m in the same period a year earlier.

Show the press release

Jones Soda Co, a leading premium beverage company known for its unique flavors and customer-designed packaging, today announces the release of its Limited Edition Birthday Cake flavored beverage to celebrate the company's 20th birthday in 2016.

Along with the Limited Edition Birthday Cake flavored Jones Soda, the year-long celebration will also include monthly "20th Birthday Present" giveaways on the Jones Soda website along with several birthday "party" events to be announced throughout the year.

Jones Soda Co. was established in 1996 and began distribution of its premium soda throughout Canada and the United States that same year. For the past 20 years, Jones Soda has become known for its bold, fun flavors made with real pure cane sugar and ever changing labels featuring consumer submitted photos. With its reputation for creating envelope-pushing flavor innovations, it is only fitting to celebrate Jones' 20th birthday year with a new, unique and great tasting flavor. And in keeping up with the company's forward-looking focus on the ever-evolving consumer preferences for slightly less sweet soda, Birthday Cake Soda, along with the rest of the core Jones Cane Sugar Soda lineup, will be introduced into the marketplace in 2016 with at least 5% less sugar than current versions.

"The beverage industry is ever changing, and to be able to celebrate 20 years of business is a huge accomplishment," stated Jennifer Cue, CEO, Jones Soda. "Throughout all these changes, Jones has kept up with industry trends, while staying focused on our core consumer and their want for a premium, crafted soda. We have a passionate fan base and an equally passionate and qualified team here at Jones Soda Co. that are equipped to take this brand and the company to the next level. This team has to date only scratched the surface on what we can do and we are all excited for not only this upcoming celebratory year, but also the next 20 years!"

Jones Birthday Cake Soda is perfect for any birthday occasion or simply as a treat and will be available throughout 2016 at select Jones Soda accounts, including regional outlets such as Fresh Thyme in the Midwest and QuickTrips in Arizona, and nationally in Cost Plus World Market starting in February. In addition, Jones Birthday Cake Soda will be available online at JonesSoda.com as well as on www.myjones.com, where you will be able to create your own customized Jones Birthday Cake Soda, a perfect treat for birthday parties in 2016.

Original source: Company Release


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