Jones Soda has announced the appointment of Mills Brown to its board of directors, as the under-pressure soft drinks group looks to improve performance.

Brown has worked on several capital investment projects, including a golf course and a residential complex, in his position as a founder of MainSpring Capital Group, a real estate development & investment company, as well as its affiliated brokerage, Ross Brown Partners.

MainSpring currently has interests in projects with asset values of more than US$400m, Jones said, announcing the move yesterday (11 December).

Jones' third quarter loss deepened to $5.3m this year, compared to $1.5m in the same period last year. In October, the firm announced plans to cut 38% of its workforce, reflecting tough times on the North American soft drinks market.