Richard Cautero will join the Jones Soda board with immediate effect

Richard Cautero will join the Jones Soda board with immediate effect

Jones Soda has appointed a consumer packaged goods executive to its board of directors.

Richard Cautero will join the board with immediate effect, the US soft drinks firm said today (19 December). Cautero's most notable appointment was as VP of finance for corporate planning and strategy with Altria - formerly Philip Morris Co - where he spent around 30 years.

Prior to this, he served as chief financial and operating officer for Maxwell House, a division of Kraft Foods. He is currently the managing director of Executive Advisory Services.

"Richard has an incredible pedigree in the consumer brand space, having served key leadership roles with major brands including Maxwell House coffee, Kraft Foods and General Foods among many others," said Jones Soda's CEO, William Meissner.

Last week, Jones Soda announced it has applied to withdraw from Canada's Ontario Stock Exchange.