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US: Johnnie Walker sponsors golf pro for drive safe campaign

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Diageo has launched a sponsorship campaign for its Scotch whisky brand Johnnie Walker with professional golfer Jim Furyk.

The company said today (6 December) that it will donate US$1m to road safety organisation RADD should Furyk break his accuracy record for the highest percentage of fairways hit in a season since 2000.

The campaign will kick off with several 'safe drive' events across the PGA season including free taxi rides to consumers in the New York City area. A Johnnie Walker Collection kiosk at Union Square will provide free rides to destinations within the local vicinity, the company said.

Johnnie Walker vice president Bill Topf said: "As one of the best in the sport, Jim is known for his $1m swing and landing safe drives on the fairway. This year, Johnnie Walker Collection wanted to take that combination one step further with Jim to bring home our message of safe driving - both on and off the course."

Furyk said: "Kicking off this program to benefit RADD right before the holidays when road safety is foremost on people's minds reinforces a message that has the potential to save lives throughout the year. I also look forward to trying to break the record for the highest percentage of 'safe drives' - driving accuracy - when the PGA season starts in just a few weeks."

RADD general manager Robert Pineda added: "Our message about responsible driving is especially urgent around the holidays, so we are thrilled to have the support and involvement of such a well known brand and a world class partner."

RADD is a non-profit organisation that pairs athletes, celebrities, media partners and socially conscious sponsors to create positive attitudes about road safety. Independent of Furyk breaking the record, Diageo's Johnnie Walker Collection will donate $25,000 in his name, the company said.


Sectors: Spirits

Companies: Johnnie Walker, Diageo

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