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UK: John Smith's drops its No Nonsense man

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The leading UK ale brand John Smith's is calling time on its No Nonsense Man advertising campaign this month, replacing him with the actor and stand-up comedian Peter Kay, who will star in a new TV campaign created by Scottish Courage roster agency TBWA \ London. The campaign, which will maintain the No Nonsense advertising proposition, will feature Kay dramatising the virtues of a No Nonsense approach to life.    


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