Jim Beam is to tour an IndyCar car as part of its 'drink smart' responsible consumption campaign. The company said yesterday (28 February) that it has partnered with the Indy Racing League (IRL) and the Indianapolis Motor Speedway (IMS) to launch 'The Road to Indy', an 89-day tour featuring the Jim Beam 'drink smart' two-seater car - a street-worthy version of an actual IndyCar Series car that has been stretched to fit a passenger.

In a statement, Keith Neumann, marketing director for Jim Beam, said: "'The Road to Indy' tour communicates our 'drink smart' platform in key markets and reinforces our position as 'The Official Spirit of Racing.' We are proud to partner with the IRL and IMS to make this program a success."

The tour will kick-off in Miami before the IndyCar Series season opener at Homestead-Miami Speedway and continue to 13 cities before reaching its final destination for the Indianapolis 500 on 29 May. In each market, the drink smart two-seater will be on location to assist with Jim Beam promotional activities at local retailers.

Industry guests and media will experience what it is like behind the wheel of an IndyCar Series car as former driver Davey Hamilton takes the two-seater for a ride.