News

US: Jim Beam Chopper to feature in TV show

Most popular

Could a Pernod offload revolutionise wine?

Why drinks companies will struggle to break Gen Z

The just-drinks Analyst returns

Wine's race to the top - whither value?

How to ride the 'Gen Z' wave in the on-premise

MORE

Jim Beam Bourbon is participating in a TV series where well-known motorcycle builders are paired with commercial sponsors to build a custom-made motorcycle in 30 days.

The Jim Beam Bourbon-inspired motorcycle, to be built by Ralph Randolph, will be featured on the episode of the Country Music Television (CMT) Chopper Challenge series that airs today (18 June).

The chopper will feature the logo of Operation Homefront, a non-profit group that provides emergency services to troops and their families. The bike will tour the US before being auctioned on EBay with all the proceeds going to Operation Homefront. Jim Beam has also supported Operation Homefront with a US$175,000.

"By supporting real-life subjects in non-traditional ways, Jim Beam is putting the brand's timeless values into a context that makes them contemporary and relevant to today's consumer," said Rory Finlay, senior vice president and global chief marketing officer at Beam Global Spirits & Wine. "We're excited that Ralph Randolph's chopper creation will continue to raise awareness of Operation Homefront and bring further proceeds to this foundation which supports our troops and their hard-working families."


Sectors: Spirits

Companies: Beam Global Spirits & Wine

Related Content

Jim Beam goes global in latest ad campaign - segment data

Jim Beam goes global in latest ad campaign - segment data...

Beam Suntory and Brown Forman, Jim Beam and Jack Daniel's - Same-same, but different - Analysis

Beam Suntory and Brown Forman, Jim Beam and Jack Daniel's - Same-same, but different - Analysis...

Suntory ready to raise European Bourbon prices next year - president

Suntory ready to raise European Bourbon prices next year - president...

The Cognac Category - Everything you need to know - just-drinks Spirits Essentials

The Cognac Category - Everything you need to know - just-drinks Spirits Essentials...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?