Jim Beam Brands Worldwide has appointed Chris Swonger as senior vice president of corporate affairs. Swonger will promote and represent the company's global interests on all public policy and industry trade relations matters, joining from Allied Domecq, North America where he is senior vice president of corporate affairs.

Swonger will direct trade and government relations programmes that support Jim Beam Brands Worldwide's commercial interests. While at Allied Domecq, Swonger led the company's North American corporate affairs operations overseeing all government affairs, trade relations, internal and external communications while serving on its North American executive committee.

This appointment follows the announcement that Canadian Club whisky, Sauza tequila, Courvoisier cognac, Laphroaig scotch whisky and other leading global and regional brands including a super-premium US wine portfolio, will be acquired by affiliates of Jim Beam Brands from Pernod Ricard S.A. Pending Federal Trade Commission regulatory approval, Maker's Mark bourbon will also join the Jim Beam Brands Worldwide portfolio of brands.

Thomas J. Flocco, president and CEO of Jim Beam Brands Worldwide, said: "The acquisition of the Allied Domecq brands marks a new era for Jim Beam Brands Worldwide as a global leader in the beverage alcohol industry and it is critical that our corporate interests are aggressively represented and advocated before key audiences around the world. Chris Swonger will lead our expanded efforts in this regard and will create an immediate positive impact on our business and the environment in which we conduct business around the globe.

"Swonger's focus will ensure we operate in the most favourable commercial environment while upholding our high standards of social responsibility," continued Flocco. "His industry experience and vision are critical steps in our company's efforts to become a leading global organisation."