Jim Beam Brands is to launch a new flavour in its Vox super premium vodka range. The company has announced plans to release Vox Green Apple in stores and bars in the US on 1 April.

Vox Green Apple joins Vox's raspberry-flavoured vodka which was launched in 2003.

No sales targets were given for the new extension, which will have a suggested retail price of US$30 for a 750 millilitre bottle.

Jim Beam will initially concentrate its marketing efforts for Vox Green Apple in Chicago, Los Angeles, Philadelphia, Miami, Dallas and New York with bartender education and hosting parties.