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USA: JBB emerges as frontrunner in Absolut chase

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Since the end of the Seagram battle, the destination of the distribution rights to Absolut vodka, one of the world's most sought after spirits brands, has become the most closely watched contest in the industry. And, a report today in the Wall Street Journal has named the US-based Fortune Brands as the frontrunner to clinch a deal with the vodka's owner Vin & Sprit (V&S).


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