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AUSTRALIA: Jagermeister set for re-launch

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The distinctive herb-flavoured spirits brand, Jagermeister, is to be re-launched in Australia in June with brandowner, Mast-Jagermeister, aiming to gain new consumers among university students and extreme sports fanatics.

Mast-Jagermeister and the brand's Australian promotion company, Host, believe the brand could prove popular with university students, particularly with male consumers who are looking for "extreme" experiences.

A A$500,000 marketing campaign is planned for Jagermeister, targeted at Australian university students who are keen on extreme sports and drink alcohol. The brand is distributed in Australia by Suntory Australia.


Companies: Suntory

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