News

AUSTRALIA: Jagermeister set for re-launch

Most popular

Why the future for wine in cans has arrived

Brown-Forman in fiscal-2021 - results preview

Top Spirits influencers on Twitter - Q4 2020

Mixing kombucha and alcohol - A recipe for success

Coffee's squeeze on energy & functional drinks

MORE

The distinctive herb-flavoured spirits brand, Jagermeister, is to be re-launched in Australia in June with brandowner, Mast-Jagermeister, aiming to gain new consumers among university students and extreme sports fanatics.

Mast-Jagermeister and the brand's Australian promotion company, Host, believe the brand could prove popular with university students, particularly with male consumers who are looking for "extreme" experiences.

A A$500,000 marketing campaign is planned for Jagermeister, targeted at Australian university students who are keen on extreme sports and drink alcohol. The brand is distributed in Australia by Suntory Australia.


Companies: Suntory

Related Content

What's coming up in wine in 2019? - Predictions for the Year Ahead - Comment

What's coming up in wine in 2019? - Predictions for the Year Ahead - Comment...

Australia's wine industry pays present price for past failures - Comment

Australia's wine industry pays present price for past failures - Comment...

Coke Australia takes Zero to hero

Coke Australia takes Zero to hero...

Suntory Holdings adds paper straw to UK Ribena cartons

Suntory Holdings adds paper straw to UK Ribena cartons...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?