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UK: Jacob's Creek turns to screw cap

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Jacob's Creek has re-launched its Riesling in a screw-cap closure in the UK, the brand's owner Pernod Ricard has said.

Patrick Venning, head of marketing for wines at Pernod Ricard UK, said: "We believe screw-cap is the most effective closure for lighter, aromatic wines such as Riesling. We continue to measure consumer perceptions to screw-cap as well as evaluating their awareness of the benefits of such closures across different styles of wine."

The company also said that it no longer feels it is necessary to use the word 'Dry' on the label, as traditional consumer perceptions of Riesling being sweet have largely been overcome, especially with respect to Australian Rieslings.

The repackaged wine will also now come in a flint bottle to clearly differentiate it from the other white wines in the Jacob's Creek range - Semillon Chardonnay and Semillon Sauvignon Blanc.

The refreshed Jacob's Creek Riesling will be introduced with a specially designed neck tag, on shelf from August - October highlighting the benefits of a screw-cap closure.

Pernod's Australian wine division, Orlando Wyndham, moved to a screwcap closure on many of its wines over 12 months ago. 

The winemaker currently markets all its white wines, with the exception of Chardonnay, under screwcap in its domestic market.  Jacob's Creek Shiraz Rose is also sealed with screwcap closure.


Sectors: Wine

Companies: Pernod Ricard

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