Australia's Jacob Creek wine brand executives have found a backdoor means of sports sponsorships in the United States and other export markets through its hometown. Jacob's Creek, part of the Orlando Wyndham Group owned by the French giant Pernod Ricard, is to sponsor the Jacob's Creek Open golf championship in home city Adelaide in South Australia next March. The event has been co-sanctioned by the USPGA Tour.
AUSTRALIA: Jacob's Creek to sponsor USPGA tournament
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