The Pernod Ricard brand Jacob's Creek is launching its Riesling varietal on the US market this June.

"Riesling continues to regain popularity among wine drinkers in the US.," said Jeanne Toro, senior group director, Pernod Ricard, USA.

"The introduction of Jacob's Creek Riesling, following the highly successful US launch of the Jacob's Creek Reserve Riesling, will further solidify in American wine drinkers' minds that Australia makes world class Riesling."

The wine is being launched nationally in June with creative that proclaims, "Here's a Riesling to Celebrate."