Jackson Family Wines has upped its acreage in Oregon’s Willamette Valley as part of a plan to produce high-end wines in the region.

The winery said last week it has bought Zena West, in the Eola-Amity Hills area, next to the Zena East and Zena Middle parcels it bought in March. The three sites cover 80 total planted acres, the group said.

The company has also bought Gran Moraine, a 200-planted-acre hillside vineyard in the Yamhill-Carlton district.

Jackson Family said it plans to produce higher-value labels in the vineyards, particularly for Pinot Noir.

In January, the company confirmed its acquisition of 877 acres in northern California's Pine Mountain-Cloverdale Peak area.