Jackson Family Wines has announced the creation of the position of director for wine communications & education.

The California-headquartered company said yesterday (10 March) that Steve Heimoff will be the inaugural director. His responsibilities will include working with the company's communications, PR, digital/social media and brand marketing teams in all aspects of content generation, consumer engagement and trade support.

Heimoff joins Jackson Family Wines (JFW) after 22 years at Wine Enthusiast magazine, where he was California editor. He previously wrote for Wine Spectator magazine.

In an exclusive interview with just-drinks last week, JFW's president, Rick Tigner, suggested the company is looking for acquisitions in Italy this year.