Market research
Jack Daniels Properties Inc., is to sue a US company for trademark infringement claiming the company led investors to think that its proposed bottled spring water was affiliated or approved by Jack Daniels Properties Inc (JDPI), owners of the Jack Daniels trademark. In a statement JDPI, a wholly-owned subsidiary of Brown-Forman, announced that it has filed a suit against California-based company Aubryn International Inc, R.Bruce Harris, Gorman Properties, LLC and Jack E. Daniels for infringing its Jack Daniel's Tennessee Whiskey trademark.
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