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Jägermeister partners with New York Rangers in three-year ice hockey deal

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Diageo/LVMH move for Pernod won't wash

just-drinks speaks to Pernod CEO Alex Ricard

How to win the marketing war in spirits

Where will Pernod focus its attention in 2019-21?

The just-drinks Analyst returns

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Jägermeister has secured 'official sponsor' status in the US for ice hockey team the New York Rangers.


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