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EUROPE: Italian wine producers score EU marketing aid

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Italian wine producers are the biggest beneficiaries of the latest funding from the European Commission to promote sales of European Union (EU) wine outside the EU.

The Italian Wine Union (UIV) will receive EUR1.9m (US$2.8m) over three years for marketing campaigns. It is one of three major sales subsidies announced yesterday (10 December) by the Commission, for campaigns whose main target markets are the US, Russia and China.

The other two are EUR1.4m for the German Wine Institute (DWI) and EUR673,000 to Hungary's European Kiralyi Borok Egyesulete wine organisation to promote Villanyi, Tokaj and Etyek wines.

Announcing the payments, which will be matched with funding from national governments and trade organisations, EU Agriculture Commissioner Mariann Fischer Boel said: "EU quality products are second to none. Increasing their visibility in markets outside the EU is a major priority."


Sectors: Wine

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